Research on the Path of Enabling Rural Revitalization by Intangible Cultural Heritage Industry: A Case Study of Zhouwang Temple in Haining City (Take the Sericulture Base of Yunlong Village as an Exam

Jin Kexi, Zhu Mengling, Shi Yuankai, He Peiyang, Zhang Han, Song Lulu

Zhejiang University of Financial & Economics Dongfang College, China

Giving full play to the value of intangible cultural heritage is helpful in solving the pain points and blocking points of rural revitalization in the new era. At present, many scholars have studied the path of non-sericulture enabling rural revitalization, but mainly from a macro perspective, based on exploring the role and significance of sericulture enabling rural revitalization as a whole industry, and lack of exploring its impact on local rural revitalization from a micro perspective. Based on the sericulture base of Yunlong Village, this paper finds the problems existing in the base and analyzes the relevant paths through horizontal comparison of other successful cases. On the premise of realizing local economic development, this paper provides theoretical support for other sericulture bases to improve the development of the whole sericulture industry.

Article link: https://www.asianinstituteofresearch.org/JEBarchives/research-on-the-path-of-enabling-rural-revitalization-by-intangible-cultural-heritage-industry%3A-a-case-study-of-zhouwang-temple-in-haining-city-(take-the-sericulture-base-of-yunlong-village-as-an-example)