Ana Mariana, Bram Hadianto
Maranatha Christian University, Indonesia
This study aims to investigate and analyze the entrepreneurial intention determinants by utilizing the planned behavior theory from Ajzen (1991) based on the perspective of higher education students from four countries, i.e., Australia, Indonesia, Singapore, and Taiwan. The planned factors are entrepreneurial attitude (EA), subjective norms (SN), and perceived control behavior (PCB). Furthermore, this study adopts a quantitative design and utilizes the structural equation model and its related statistical features to examine the proposed three hypotheses. Because of the unknown population size, this study uses the snowball sampling method. This sampling method, supported by the survey technique, makes 175 responses collectible and applicable. After testing and analyzing their response, this study concludes a positive influence of EA, SN, and PCB on the intention to be a tycoon. Based on these realities, this study recommends that the students need an optimistic mindset to face and overcome the challenges in the marketplace, the people encouraging them by giving advice and financial support, and high self-trust to succeed when running the business.
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