Sagung Agung Putri Dwiastuti, Ida Ayu Dewi Kumala Ratih
Denpasar Health Polytechnic of Health Ministry, Indonesia
Medical tourism has become a positive trend across the world. People travel aboard can access the health services at once. Not to mention, the dental tourism. The development of dental tourism is important to support people in health care access, besides, also provide business opportunity for the nations. Bali has become the most visited tourism in Indonesia, and has a potential in dental tourism. However, few explorations on dental tourism are investigated. This paper aims to explore how the development of dental tourism can be a profitable business opportunity in Bali, as well as analyze strategies that can be applied to maximize this potential, with a focus on the integration of sustainable health and tourism services. This study is a descriptive qualitative study with Focus Group Discussion conducted with related parties such as dentists, clinic management team and representatives from Bali Medical Tourism Association. Besides, interviews and observation were also performed to describe the exploration. The results of the study reveal that Bali has promising business opportunity through dental tourism. The potentials are the competitive cost and high quality of service, tourism attraction, and easy accessibility. The business opportunity is also supported by the clinics that serve international tourists, integration of tour package and digital promotion and patient testimony. The branding of “dental care and vacation combination” becomes the attractive way to manifest dental tourism in Bali. In conclusion, Bali has the potential of becoming the promising dental tourism with some supporting facilities and infrastructure and qualified dental care providers.
Article link: https://www.asianinstituteofresearch.org/JHMSarchives/exploration-on-dental-tourism-development-as-a-medical-tourism-in-bali
Comentarios