Yenni Sri Utami, Pawito, Prahastiwi Utari, Drajat Tri Kartono
Universitas Sebelas Maret (UNS) Surakarta, Indonesia
This study aimed to determine audience interest in using interactive digital tourism maps to increase tourism destination literacy. The theory and concept of digital interactive tourist maps and Geographic Information Systems explain how navigation and information systems that were previously manual have become digital tourist communication media to make it easier for tourists to obtain information according to their needs. Conduct surveys to test and accept six hypotheses on the impact of digital map application trials on users, which include: the influence of affect on continuous usage, the impact of affect on user value, the effect of usability on affect, the effect of usability on continuous usage, the influence of usability on user value, and the impact of user value on continuous usage. The results show that the system's appearance and user value are influenced by its perceived value. The map also reveals that the system's usability affects its perceived value but does not affect its continuous usage. The perceived value of a system is tied to its overall performance. The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence practices in the field of The Performance Tourism Digital Interactive Map for tourists in the Mangunan tourist destination, Bantul Regency, Yogyakarta Indonesia. The study focused on the Mataram cultural tourism literacy model using interactive digital maps in the Mangunan tourism area, Bantul Regency, Yogyakarta Indonesia, highlighting the lack of research on its impact on tourism activity.
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