Sustainable Development: Factors Influencing Public Intention towards Vertical Farming in China and Moderating Role of Awareness
top of page
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Journal of Social and Political

Sciences

ISSN 2615-3718 (Online)

ISSN 2621-5675 (Print)

asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
crossref
doi
open access

Published: 30 January 2021

Sustainable Development: Factors Influencing Public Intention towards Vertical Farming in China and Moderating Role of Awareness

Abdul Shakoor Abbasi, Syed Muhammad Aamir

University of Science and Technology of China, China

journal of social and political sciences
pdf download

Download Full-Text Pdf

doi

10.31014/aior.1991.04.01.253

Pages: 93-103

Keywords: Vertical Farming, Environmental Concern, Food Safety Concern, Awareness, Public Intention

Abstract

Vertical farming brings an innovation in agriculture sector by improving production of food in optimized space within controlled environment without wastage of natural resources by using an automated technological system. It acquiring prominence around the world however incapable to accomplish goals, reason was lack of awareness, lack of public intention and participation towards vertical farming. This study filled the gap in prior literature and adding more creativity to influence public intention. The research used TPB to investigate the factors influencing public intention toward vertical farming and a moderating role of awareness. Data collected from Chinese consumers by convenience sampling technique, total 335 responses obtained and analyzed by using Structural Equation Model. The result of the study demonstrated that food safety and environmental concern are the best predictors of public intention towards vertical farming. Further awareness significantly strengthened the relationship between food safety concern and public intention. In the conclusion, study proposed appropriate recommendations to local government, stakeholders, urban planners, and food companies for the best practices to facilitate the successful implementation of vertical farming as sustainable for environment and health, which is also profitable business as public intention concurs.

References

  1. Ajzen, I. (1991). The Theory of Planned Behavior (Vol. 50): ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES.

  2. Al-Kodmany, K. (2018). The Vertical Farm: A Review of Developments and Implications for the Vertical City. Buildings, 8(2). doi:10.3390/buildings8020024

  3. Aman, A. H. L. B. (2012). THE INFLUENCE OF ENVIRONMENTAL KNOWLEDGE AND CONCERN ON GREEN PURCHASE INTENTION. THE ROLE OF ATTITUDE AS MEDIATING VARIABLE (Unpublished Thesis). UNIVERSITI MALAYSIA SABAH,

  4. Ambali, A. R., & Bakar, A. N. (2014). People's Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121, 3-25. doi:10.1016/j.sbspro.2014.01.1104

  5. Ankri, D. S. (2010). Urban kibbutz: Integrating vertical farming and collective living in Jerusalem, Israel. University of Maryland, College Park,

  6. Asif, M., Xuhui, W., Nasiri, A., Ayyub, S. J. F. Q., & Preference. (2018). Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis. 63, 144-150.

  7. Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16, 74-94.

  8. Bailey, G. E. (1915). Vertical farming: EI Dupont de Nemours Powder Company.

  9. Bilal, B. M., Cordelia, M., & Farid, S. M. (2015). Consumers Attitude Towards Organic Food. Procedia Economics and Finance, 31, 444-452. doi:10.1016/s2212-5671(15)01219-8

  10. Browne, M. W., & Cudeck, R. (1993 ). Alternative ways of assessing model fit. Testing structural equation models, .

  11. Bryne, B. M. (2013). Structural equation modeling with EQS: Basic concepts, applications, and programming: Routledge. (Vol. 2).

  12. Carola, G., L.Lusk, J., & M.NaygaJr., R. (2013). Effect of distance of transportation on willingness to pay for food. Ecological Economics, 88, 67-75.

  13. Chau, P. Y., & Hu, P. J. H. (2001). Information technology acceptance by individual professionals: A model comparison approach. Decision sciences, 32(4), 699-719.

  14. China Population (2020). Retrieved from https://www.worldometers.info/world-population/china-population/?hc_location=ufi

  15. Cıceklı, M., & Barlas, N. T. (2014). TRANSFORMATION OF TODAY GREENHOUSES INTO HIGH TECHNOLOGY VERTICAL FARMING SYSTEMS FOR METROPOLITAN REGIONS. Journal of Environmental Protection and Ecology, 15.

  16. Corinna, F., & UlrichHamm. (2015). Consumers’ perceptions and preferences for local food: A review. Food Quality and Preference, 40, 152-164.

  17. Davies, A., Titterington, A. J., & Cochrane, C. (1995). Who buys organic food? A profile of the purchasers of organic food in Northern Ireland. British Food Journal, 97(10).

  18. Despommier, D. (2008). Cities dream of a second agricultural revolution. In: SPACE MAGAZINE 219 WONSEO-DONG, JONGNO-GU, SEOUL, 110-280, SOUTH KOREA.

  19. Despommier, D. (2010). The vertical farm: feeding the world in the 21st century: Macmillan.

  20. Dubbeling, M., & de Zeeuw, H. (2011). Urban Agriculture and Climate Change Adaptation: Ensuring Food Security Through Adaptation. In Resilient Cities (pp. 441-449).

  21. G.Grunerta, K., BoutrupJensen, B., Anne-MetteSonne, KarenBrunsø, V.Byrne, D., ChristianClausen, . . . JoachimScholderera. (2008). User-oriented innovation in the food sector: relevant streams of research and an agenda for future work. Trends in Food Science & Technology, 19(11), 590-602.

  22. Gotschi, E., Vogel, S., & Lindenthal, T. (2007). High school students’ attitudes and behaviour towards organic products: survey results from Vienna (Unpublished Thesis). Universität für Bodenkultur Wien,

  23. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. (2006). Multivariate data analysis. Uppersaddle River. In: NJ: Pearson Prentice Hall.

  24. Henson, S. (1996). CONSUMER WILLINGNESS TO PAY FOR REDUCTIONS IN THE RISK OF FOOD POISONING IN THE UK. Journal of Agricultural Economics.

  25. Hutchins, R. K., & Greenhalgh, L. A. (1997). Organic confusion: sustaining competitive advantage. British Food Journal, 99, 336-338.

  26. Jürkenbeck, K., Heumann, A., & Spiller, A. (2019). Sustainability Matters: Consumer Acceptance of Different Vertical Farming Systems. Sustainability, 11(15). doi:10.3390/su11154052

  27. Kan, H. (2009). Environment and health in china: challenges and opportunities. Environ Health Perspect, 117(12), A530-531. doi:10.1289/ehp.0901615

  28. Kapuge, K. D. L. R. (2016). Determinants of Organic Food Buying Behavior: Special Reference to Organic Food Purchase Intention of Sri Lankan Customers. Procedia Food Science, 6, 303-308. doi:10.1016/j.profoo.2016.02.060

  29. Kilbourne, W., & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research, 61(9), 885-893. doi:10.1016/j.jbusres.2007.09.016

  30. Kline, R. B. J. N. Y., NY: Guilford. (2011). Principles and practice of structural equation modeling (3. Baskı).

  31. Koshkaki, M. R., & Zarei, Y. (2018). Designing the Structural Equation Model of Agricultural Entrepreneurship Development in Rural Areas of Iran (Case Study: Villages of Marvdasht County). International Journal of Agricultural Science, Research and Technology in Extension and Education Systems (IJASRT in EESs), 8, 17-27.

  32. Krøvel, A. V., Gjerstad, B., Skoland, K., Lindland, K. M., Hynes, S., & Ravagnan, E. (2019). Exploring attitudes toward aquaculture in Norway – Is there a difference between the Norwegian general public and local communities where the industry is established? Marine Policy, 108. doi:10.1016/j.marpol.2019.103648

  33. Malhotra, N. K. (2006). Questionnaire design and scale development. The handbook of marketing research: Uses, misuses, and future advances.

  34. Michaelidou, N., & Hassan, L. M. (2007). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(2).

  35. Michaelidou, N., & Hassan, L. M. J. I. j. o. c. s. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. 32(2), 163-170.

  36. Mostafa, M. M. (2009). Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps. Expert Systems with Applications, 36(8), 11030-11038. doi:10.1016/j.eswa.2009.02.088

  37. Nguyen, H. V., Nguyen, N., Nguyen, B. K., Lobo, A., & Vu, P. A. (2019). Organic Food Purchases in an Emerging Market: The Influence of Consumers' Personal Factors and Green Marketing Practices of Food Stores. Int J Environ Res Public Health, 16(6). doi:10.3390/ijerph16061037

  38. Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123-134. doi:10.1016/j.jretconser.2015.11.006

  39. Safikhani, T., Abdullah, A. M., Ossen, D. R., & Baharvand, M. (2014). A review of energy characteristic of vertical greenery systems. Renewable Sustainable Energy Reviews, 40, 450-462.

  40. Stobbelaar, D. J., Gerda, C., Josine, B., Inge, M., Laurens, M., & Simone, Z. (2007). Adolescents? attitudes towards organic food: a survey of 15- to 16-year old school children. International Journal of Consumer Studies, 31(4), 349-356. doi:10.1111/j.1470-6431.2006.00560.x

  41. Storstad, O. (2003). Foundations of production and consumption of organic food in Norway: Common attitudes among farmers and consumers? Agriculture and Human Values, 20(2), 151-163. doi:10.1023/a:1024069627349

  42. Tiraieyari, N., Karami, R., Ricard, R., & Badsar, M. (2019). Influences on the Implementation of Community Urban Agriculture: Insights from Agricultural Professionals. Sustainability, 11(5). doi:10.3390/su11051422

  43. World Population Prospects. (2013). Retrieved from https://www.un.org/en/development/desa/publications/world-population-prospects-the-2012-revision.html#:~:text=The%20report%2C%20World%20Population%20Prospects,to%201.8%20billion%20in%202050.

  44. Yang, D. Q. (2015). Current situation & prophase exploration on vertical farming and urban agriculture in China. Retrieved from https://vertical-farming.net/wp-content/uploads/2015/03/2015-05-10-Prof.-Yang-Qichang-Intro-to-Vertical-Farming-in-China.pdf

  45. Yang, M., Al-Shaaban, S., & Nguyen, T. B. (2015). Consumer Attitude and Purchase Intention towards Organic Food (Unpblished Master's Thesis). Linnӕus University, Retrieved from https://www.diva-portal.org/smash/get/diva2:723474/FULLTEXT01.pdf

bottom of page