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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Journal of Social and Political

Sciences

ISSN 2615-3718 (Online)

ISSN 2621-5675 (Print)

asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
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doi
open access

Published: 16 December 2024

Examining The Experience and Interest in Using Digital Maps as A Tourism Communication Medium Among Visitors in Bantul Regency, Indonesia

Yenni Sri Utami, Pawito, Prahastiwi Utari, Drajat Tri Kartono

Universitas Sebelas Maret (UNS) Surakarta, Indonesia

journal of social and political sciences
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doi

10.31014/aior.1991.07.04.535

Pages: 166-178

Keywords: Digital Maps, Interactive, Literacy, Tourist Destinations

Abstract

This study aimed to determine audience interest in using interactive digital tourism maps to increase tourism destination literacy. The theory and concept of digital interactive tourist maps and Geographic Information Systems explain how navigation and information systems that were previously manual have become digital tourist communication media to make it easier for tourists to obtain information according to their needs. Conduct surveys to test and accept six hypotheses on the impact of digital map application trials on users, which include: the influence of affect on continuous usage, the impact of affect on user value, the effect of usability on affect, the effect of usability on continuous usage, the influence of usability on user value, and the impact of user value on continuous usage. The results show that the system's appearance and user value are influenced by its perceived value. The map also reveals that the system's usability affects its perceived value but does not affect its continuous usage. The perceived value of a system is tied to its overall performance. The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence practices in the field of The Performance Tourism Digital Interactive Map for tourists in the Mangunan tourist destination, Bantul Regency, Yogyakarta Indonesia. The study focused on the Mataram cultural tourism literacy model using interactive digital maps in the Mangunan tourism area, Bantul Regency, Yogyakarta Indonesia, highlighting the lack of research on its impact on tourism activity.

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