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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Journal of Social and Political

Sciences

ISSN 2615-3718 (Online)

ISSN 2621-5675 (Print)

asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
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doi
open access

Published: 22 June 2023

Digital Persuasive Communication by Indonesian Embassy on Japan related with Consular Service on Instagram

Daniel Susilo, Joko Santoso

Universitas Multimedia Nusantara (Indonesia), Waseda University (Japan)

journal of social and political sciences
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doi

10.31014/aior.1991.06.02.419

Pages: 188-198

Keywords: Content Analysis, Japanese Embassy for Indonesia, Anime Culture, 2D Illustration, Art of Communication

Abstract

Government and their affairs have been recognized with their formal antic and frequently engaged with old-styled decision or action. With the power of social media and internet, things aren’t going with traditionalism forever, because now event Japanese embassy also uses creative touch in engaging with Indonesian Citizen in Japan. To perform their task properly, their service is accompanied by colorful cartoonish illustrations whether it’s for notification, event announcement, or encouraging Indonesian citizen to do certain action. This kind of communication method by Japanese Embassy for Indonesia can be called as creative public communication. The content analysis allows us to understand that animation isn’t only part of entertainment, but it opens a path to effective public communication.

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