top of page
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
crossref
doi
open access

Published: 31 July 2024

The Roles of Employer Branding on Talent Attraction: The Case of Sungroup Vietnam

Vu Nhat Linh, Bui Duc Tho, Do Hoai Linh, Duong Thi Hoai Nhung

The General Investigation Team of Moc Chau District Police (Vietnam), National Economics University (Vietnam), Foreign Trade University (Vietnam)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

Download Full-Text Pdf

doi

10.31014/aior.1992.07.03.597

Pages: 103-118

Keywords: Talent Attraction, Employer Branding, Vietnam

Abstract

The authors aim at investigating the roles of employer branding on talent attraction in company of emerging countries with the case of Sungroup Vietnam. By using questionnaires of 300 respondents, the paper found that attracting talent is essential since finding and hiring the right individuals is an essential part of any organization's business plan and directly affects the company's future success. Without the correct personnel, a company may experience issues with low production, poor decision-making, and uninspired staff. This decision was based on the role of corporate image in human resource management, the current situation of talent competition in the period of industrialization and modernization, and the current situation of human resource management at Sun Group Vietnam. Based on these findings, recommendations were proposed to enhance the impact of employer branding on talent acquisition within the firm.

References

  1. Aarulandu, S. & Amala, D. (2018). ‘Talent Management: A Conceptual Framework’. International Journal of Research in Engineering.

  2. Adeosun, O. & Salihu, A. (2020). ‘Attracting and recruiting quality talent: firm perspectives’. Rajagiri Management Journal. 10.1108/RAMJ-05-2020-0016.

  3. Ahmed, R., Azam, M., Qureshi, J., Alharthi, R., Parmar, V. & Salleh, N. (2022). ‘The Relationship Between Internal Employer Branding and Talent Retention: A Theoretical Investigation for the Development of a Conceptual Framework’. Frontiers in Psychology. 13. 1–11. 10.3389/fpsyg.2022.859614.

  4. Alnıaçık, E. & Alniacik, U. (2012). ‘Identifying Dimensions of Attractiveness in Employer Branding: Effects of Age, Gender, and Current Employment Status’. Procedia - Social and Behavioral Sciences. 58. 1336-1343. 10.1016/j.sbspro.2012.09.1117.

  5. Anwar, G. & Abdullah, N. (2021). ‘The impact of Human resource management practice on Organizational performance’. International journal of Engineering, Business and Management (IJEBM), 5.

  6. Backhaus, K. & Tikoo, S. (2004). ‘Conceptualizing and researching employer branding’. Career Development International, vol. 9, pp. 501-517, 2004.

  7. Berthon, P.,Ewing, M. & Hah, L. L. (2005). ‘Captivating company: dimensions of attractiveness in employer branding’. International Journal of Advertising, vol. 24, pp. 151-172.

  8. Cascio, W. F. & Collings, D. G. (2022). ‘Potential: The forgotten factor in talent management research. In Talent Management: A Decade of Developments (pp. 65-84)’. Emerald Publishing Limited.

  9. Chioke, S. & Mbamalu, K. (2020). ‘Human resource planning and organizational performance: a philosophical approach’. 3. 387-398.

  10. Cowan, R. L., Clayton, E., & Bochantin, J. (2021). ‘Human resources as an important actor in workplace bullying situations: Where we have been and where we should go’. Pathways of Job-related Negative Behaviour, 477-494.

  11. Daniele, C. N. & Hoxhaj, R. (2022). ‘Heterogeneous Firms in International Markets and Gender Inequalities: New Evidence from Vietnam’. Feminist Economics, 1-28.

  12. Dai, Y., Rau, P. R., Stouraitis, A., & Tan, W. (2020). ‘An ill wind? Terrorist attacks and CEO compensation’. Journal of Financial Economics, 135(2), 379-398.

  13. Deranty, J. (2019). The Organization of Philosophy and a Philosophy of Organizations. 10.1007/978-3-319-48352-8_32-1.

  14. Dos Santos, L. M. (2021). ‘The relationship between workforce sustainability, stress, and career decision: A study of kindergarten teachers during the COVID-19 pandemic’. Sustainability, 13(20), 11521.

  15. Dutta, M. & Bhagat, M. (2020). ‘Employer Branding and its Role in Effective Recruitment’. AIMS International Journal of Management. 14. 89. 10.26573/2020.14.2.2.

  16. Efendi, S. (2021). ‘Implementation of Talent Management as an Effort to Improve Employee Performance’. In 2nd Annual Conference on blended learning, educational technology and Innovation (ACBLETI 2020) (pp. 537-542). Atlantis Press.

  17. Eger, L., Micik, M., Gangur, M. & Řehoř, P. (2019). ‘Employer branding: exploring attractiveness dimensions in a multicultural context’. Technological and Economic Development of Economy. 25. 519-541. 10.3846/tede.2019.9387.

  18. Foster, C., Punjaisri, K. & Cheng, R. (2010). ‘Exploring the relationship between corporate, internal and employer branding’. Journal of Product & Brand Management. 19. 401-409. 10.1108/10610421011085712.

  19. Gourova, N. & Gourova, E. (2017). Attracting and Preserving Talents (conference version). Conference: VikingPLoP 2017At: Schleswig-Holstein, Germany. Project: pattern language on Knowledge Management.

  20. Gupta, A. & Kumar, S. (2014). ‘A Study On Recruitment & Selection Process With Reference’. 10.13140/2.1.2424.0320.

  21. Hasbrouck, C. R. & Lynch, P. C. (2021, July). ‘Best Practices for Attracting Young Talent to the Pennsylvania and US Metalcasting Industry’. In 2021 ASEE Virtual Annual Conference Content Access.

  22. Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, W. E. & Schlesinger, L. A. (1994). ‘Putting the service profit chain to work’. Harvard Business Review, vol. 72, pp. 164-170.

  23. Ismail, I. (2020). ‘Remuneration and Performance’. SHS Web of Conferences. 86. 01034. 10.1051/shsconf/20208601034.

  24. Jaas, A. (2022). ‘The Essence of Human Resources Management’. Journal of Advance Research in Business Management and Accounting, 8(1), 1-9.

  25. Jeganathan, K., Greeshma, B. & Auxilia, P A M. (2020). ‘A review of literature on impact of employer branding in talent management’. International Journal of Management Concepts and Philosophy. 13. 1. 10.1504/IJMCP.2020.108785.

  26. Herzberg, F. (2017). ‘Motivation to work’. Routledge.

  27. Kiragu, L. & Marwa, M. (2022). Strategic Human Resource Practices and Employee Retention in a Private Commercial Bank in Nairobi County, Kenya. African Journal of Empirical Research. 3. 105-114. 10.51867/ajernet3.1.10.

  28. Kravariti, F., Oruh, E. S., Dibia, C., Tasoulis, K., Scullion, H., & Mamman, A. (2021). ‘Weathering the storm: talent management in internationally oriented Greek small and medium-sized enterprises. Journal of Organizational Effectiveness: People and Performance.

  29. Krombholz, K., Hobel, H., Huber, M., & Weippl, E. (2015). Advanced social engineering attacks. Journal of Information Security and applications, 22, 113-122.

  30. Liu, R., Tao, Y. & Han, M. (2016). ‘The Research on Dimensions of Employer Attractiveness’. 10.2991/icassr-15.2016.56.

  31. Mahmoud, R., Al - Mkhadmeh, A. A., & Alananzeh, O. A. (2021). ‘Exploring the relationship between human resources management practices in the hospitality sector and service innovation in Jordan: the mediating role of human capital’. Geo Journal of Tourism and Geosites, 35(2), 507-514.

  32. Mashiah, I. (2021). ‘“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees’. The Journal of High Technology Management Research, 32(2), 100418.

  33. Matei, D. L. (2022). ‘Innovation In Attracting Talent to Large Companies’.

  34. Ngwa, W. T., Adeleke, B. S., Agbaeze, E. K., Ghasi, N. C., & Imhanrenialena, B. O. (2019). ‘Effect of reward system on employee performance among selected manufacturing firms in the Litoral region of Cameroon’. Academy of Strategic Management Journal, 18(3), 1-16.

  35. Pfieffelmann, B., Wagner, S. & Libkuman, T. (2010). ‘Recruiting on Corporate Web Sites: Perceptions of Fit and Attraction’. International Journal of Selection and Assessment. 18. 10.1111/j.1468-2389.2010.00487.x.

  36. Punjaisri K. & A. M. Wilson (2011). ‘Internal branding process: key mechanisms, outcomes and moderating factors’. European Journal of Marketing, vol. 45, pp. 1521-1537.

  37. Roberson, Q., Collins, C. & Oreg, S. (2005). ‘The Effects Of Recruitment Message Specificity On Applicant Attraction To Organizations.’ Articles & Chapters. 19. 10.1007/s10869-004-2231-1.

  38. Reis, I., Sousa, M. J., & Dionísio, A. (2021). ‘Employer branding as a talent management tool: A systematic literature revision’. Sustainability, 13(19), 10698.

  39. Saad, M. S. A., & Mohammad, A. (2021). ‘Talent attraction and retention of private sector organizations in Saudi Arabia’. PalArch's Journal of Archaeology of Egypt/Egyptology, 18(14), 835-846.

  40. Setiawan, R., Cavaliere, L. P. L., Chowdhury, A. R., Koti, K., Mittal, P., Subramaniam, T. S., ... & Singh, S. (2021). ‘The impact of motivation on employees productivity in the retail sector: the mediating effect of compensation benefits (Doctoral dissertation, Petra Christian University)’.

  41. Shukla, T. (2013). ‘Reinventing Recruitment process’. Conference: Reinventing Management Strategy: The Design for FutureAt: IMS Ghaziabad, India Project: Marketing research and Data Mining

  42. Sivertzen, A., Nilsen, E. R. & Olafsen, A. H. (2013). ‘Employer branding: Employer attractiveness and the use of social media’. Journal of Product & Brand management Vol.22, No.7. 2013, pp.473-483. DOI 10.1108/JPBM-09- 2013-0393.

  43. Staniec, I., & Kalińska-Kula, M. (2021). ‘Internal employer branding as a way to improve employee engagement’. Problems and Perspectives in Management, 19(3), 33.

  44. Srivastava, P & Bhatnagar, J. (2010). ‘Employer brand for talent acquisition: An exploration towards its measurement’. The Journal of Business Perspective 14: 25–34.

  45. Staniec, I. & Kalińska-Kula, M. (2021). ‘Internal employer branding as a way to improve employee engagement’. 19. 33-45. 10.21511/ppm.19(3).2021.04.

  46. Stuss, M. & Herdan, A. (2017). ‘External employer branding tools used for attracting graduates by energy companies listed at warsaw stock exchange’. 10.20472/EFC.2017.008.013.

  47. Tam, A. (2013). ‘A Study of the Impact of Management Philosophy on HR Practices and Employee Attitudes and Performance in Two Chinese Manufacturing Organisations: A Case Study Approach’. 10.13140/RG.2.2.16313.80482.

  48. Tampi, P. P., Nabella, S. D. & Sari, D. P. (2022). ‘The Influence of Information Technology Users, Employee Empowerment, and Work Culture on Employee Performance at the Ministry of Law and Human Rights Regional Office of Riau Islands’. Enrichment: Journal of Management, 12(3), 1620-1628.

  49. Taylor, S. (2021). ‘Resourcing and Talent Management: The Theory and Practice of Recruiting and Developing a Workforce’. Kogan Page Publishers.

  50. Tien, N. H., Jose, R. J. S., Ullah, S. E. & Sadiq, M. (2021). ‘Development of Human Resource Management Activities in Vietnamese Private Companies’. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(14), 4391-4401.

  51. Verčič, A. T. (2021). ‘The impact of employee engagement, organisational support and employer branding on internal communication satisfaction’. Public Relations Review, 47(1), 102009.

  52. Wood, G. & Collings, D. G. (2021). ‘COMPARATIVE HUMAN RESOURCE MANAGEMENT’. Contemporary Human Resource Management: Text and Cases, 259.

  53. Xie, C., Bagozzi, R. & Meland, K. (2015), ‘The impact of reputation and identity congruence on employer brand attractiveness’, Marketing Intelligence & Planning, Vol. 33 No. 2, pp. 124-146. https://doi.org/10.1108/MIP-03-2014- 0051

  54. Zeynalli, L. (2021). ‘Human Capital in Azerbaijan: Building Competitive Workforce Capacity for Industry 4.0’.

bottom of page