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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
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Published: 01 December 2024

Investigating the Predictors of Entrepreneurial Intention of Undergraduate Students: Evidence from Multiple Countries

Ana Mariana, Bram Hadianto

Maranatha Christian University, Indonesia

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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doi

10.31014/aior.1992.07.04.630

Pages: 191-199

Keywords: Attitude, Entrepreneurship, Intention, Perceived Behavioral Control, Subjective Norm

Abstract

This study aims to investigate and analyze the entrepreneurial intention determinants by utilizing the planned behavior theory from Ajzen (1991) based on the perspective of higher education students from four countries, i.e., Australia, Indonesia, Singapore, and Taiwan. The planned factors are entrepreneurial attitude (EA), subjective norms (SN), and perceived control behavior (PCB). Furthermore, this study adopts a quantitative design and utilizes the structural equation model and its related statistical features to examine the proposed three hypotheses. Because of the unknown population size, this study uses the snowball sampling method. This sampling method, supported by the survey technique, makes 175 responses collectible and applicable. After testing and analyzing their response, this study concludes a positive influence of EA, SN, and PCB on the intention to be a tycoon. Based on these realities, this study recommends that the students need an optimistic mindset to face and overcome the challenges in the marketplace, the people encouraging them by giving advice and financial support, and high self-trust to succeed when running the business.

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