Crisis Management Strategies for School Leaders Affecting Academic Administration in Private Schools Under Nakhonratchasima Province Education Office

The purposes of this research were 1) to study the level of crisis management strategies for school leaders in private schools, 2) to study the level of academic administration in private schools, 3) to create forecasting equations for academic administration from crisis management strategies for private school leaders, and 4) to propose guidelines for developing strategies for crisis management for leaders of private schools. Population in the research study consisted of school administrators (school leaders) and teachers of private schools, 4,086 persons. The sample consisted of 351 persons, selected from simple random sampling, stratified random sampling, and proportional randomization. Statistics used for data analysis were mean, standard deviation and stepwise multiple regression analysis. The study results indicated that 1) crisis management strategies for school leaders in private schools were at a high level as a whole, namely, preparedness to facilitate a crisis that may happen and creating a crisis management plan had the highest mean while setting a structure of crisis communication had the lowest mean, 2) overall academic administration in private schools was at a high level, namely, internal quality assurance system and education standard had the highest mean while measurement, evaluation and the implementation of school record transfer had the lowest mean, 3) crisis management strategies had 3 aspects being able to predict academic administration in private schools, i.e. establishing a specific unit and a declarer, creating an effective stakeholder communication plan, and setting goals and objectives, with the statistical significance at 0.05 level, which could collaboratively predict academic administration in private schools under Nakhon Ratchasima Province Education Office by 51.40%, 4) guidelines for crisis management strategy development for school leaders of private schools are potential and external factor evaluation, i.e. 1) analysis of strength and weakness, 2) analysis of opportunity and feasibility for response, 3) consideration of obstacles and difficulties of external environment that may happy, 4) application of research findings – strategies that are appropriate and consistent with the determined objectives should be selected. As for creating an effective stakeholder communication plan and setting goals and objectives should be aware of internal and external situations that arise to have mutual understanding and to ensure the operations shall meet the goals, schemes, and run in the same direction.