top of page
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
crossref
doi
open access

Published: 01 October 2018

The Impact of Differentiation Strategies on the Women Fashion-Clothing’ Performance

Mehdi Rasouli Ghahroudi, Sepideh Sagheb

Institute of Management and Planning Studies, Islamic Azad University (Iran)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

Download Full-Text Pdf

doi

10.31014/aior.1992.01.04.35

​

​

Abstract

Companies need innovation and initiative to win the competition, and to do this, they adopt differentiation strategies through customer satisfaction to survive in the market. The research studies the impact of differentiation strategies, including product differentiation, employee differentiation, service differentiation, distribution differentiation and image differentiation on the performance of fashion clothing companies. We examined the mediating role of customer satisfaction in the relationship between differentiation strategies and performance. Our sample includes 100 women's clothing mesons in Tehran. The results show that the distinction between product and staff and image have a positive and significate effect on the performance of fashion companies. Our finding also shows the customer satisfaction mediates the relationship between differentiation strategies and women fashion clothing performance.

References

  1. Anderson, J. C., & Narus, J. A. (1995). Capturing the value of supplementary services. Harvard Business Review, 73 (3), 75–[G1] 83‏.[G2] [G3] 

  2. Barney J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17 (1), 99–120.

  3. Chenhall, R. H., and Langfield-Smith, K. M. (1998).“The relationship between strategic priorities, management techniques, and management accounting: An empirical investigation using a systems approach".Accounting, Organizations and Society, 23[G4]  (3)

  4. Davies, A. (2004). Moving base into high-value integrated solutions: a value stream approach. Industrial and Corporate Change, 13 (5), 727–756.

  5. Davies, A., Brady, T., & Hobday, M. (2007). Organizing for solutions: Systems seller vs. systems integrator. Industrial Marketing Management, 36 (2), 183–193

  6. Davis, P. S., & Schul, P. L. (1993). Addressing the contingent effects of business unit strategic orientation on relationships between organizational context and business unit performance. Journal of Business Research, 27 (3), 183–200.

  7. Heskett, J.L., Sasser, W.E., Schlesinger, L.A., (1997). The Service Profit Chain. The FreePress, New York,

  8. James, D.L., Durand, R.M., Dreves, R.A., (1976). The use of a multi-attribute model in a store image study. Journal of Retailing 52 (2), 23–32.

  9. Jermias, J., (2008), "The relative influence of competitive intensity and business strategy on the relationship between financial leverage and performance," The British Accounting Review 40, 71–86[G5] [G6] 

  10. Kohli, A. K., & Jaworski, B. (1990). Market orientation: The construct research propositions and managerial implications. Journal of Marketing, 54 (2), 1–18.

  11. Koter, P. & Keller, K. (2011). A Framework for Marketing Management, 4th edition, Pearson Education, Inc. Publishing as Prentice Hall Ma, H. (1999a). Anatomy of competitive advantage: a SELECT framework. Management Decision, Vol. 37 Issue 9

  12. Kotler, Philip (2000), "Marketing Management: The Millennium Edition," Positioning the Market Offering Through The [G7] product Life Cycle, pp.286-295, Prentice Hall of India Private Limited, New Delhi-110 001. [G8] [G9] [G10] 

  13. Koys, D., (2003). How the achievement of human-resources goals drives restaurant performance. Cornell Hotel and Restaurant Administration Quarterly 44 (1),17–24.

  14. Lindquist, J.D., (2002). Meaning of image, Journal of Retailing, 50 (4), 29-38

  15. Nelson, E.C., Rust, R.T., Zahorik, A., Rose, R.L., Batalden, P., Siemanski, B.A., (1992). Do patient perceptions of quality relate to hospital financial performance? Journal of Health Care Marketing 6–13.

  16. O'Connor, M.J. (1990). On the subject of the image. Supermarket Business, 47 (1), 35-40[G11] .

  17. Ogba, I. E. & Tan, Z. (2009). "Exploring the impact of brand image on customer loyalty and commitment in China," Journal of Technology Management in China, 4 (2), pp. 132-144[G12] .[G13] 

  18. Peter, J.P. & Olson, J.C. (1990). Consumer Behavior and Marketing Strategy (2nd ed.). Boston: Irwin.

  19. Porter, M. E. (1980). Competitive strategy, The Free Press‏.[G14] 

  20. Porter, M. E. (2008). Competitive advantage: Creating and sustaining superior performance. Simon and Schuster.

  21. Raduan, C .R., Jegak, U., Haslinda, A. and Alimin, I. I. (2009). A Conceptual Framework of the Relationship between Organizational Resources, Capabilities, Systems, Competitive Advantage and Performance. Journal of International Studies - Issue 12

  22. Reichheld F. F., Sasser W. E. Jr (1990); Zero defections: Quality comes to services; Harvard Business Review, 68, (September- October)[G15] .[G16] 

  23. Reichheld, F.F., Sasser Jr., W.W., 1990. Zero defections: quality comes to services, Harvard Business Review September–October, 105–111.

  24. Rifat, Sara (2009). Article in International Journal of Hospitality Management. S.

  25. Sharp, B., & Dawes, J. (2001). What is Differentiation and How Does it work? Journal of Marketing Management, (17): 739-759

  26. Sirdeshmukh, D., Singh, J. and Sabol, B. (2002), Consumer trust, value, and loyalty in relational exchanges, Journal of Marketing, 66, 15-37

  27. Spinelli, M.A., Canavos, G.C., 2000. Investigating the relationship between employee satisfaction and guest satisfaction. Cornel Hotel and Restaurant Administration Quarterly 41, 29–33.

  28. Theodoridis, P. k. & Chatzipanagiotou, K. C. (2009). “Store image attributes and customer satisfaction

  29. Ton van der Wiele., Paul Boselie,( 2002) Empirical Evidence for the Relation between Customer Satisfaction and Business Performance, ARTICLE in JOURNAL OF SERVICE THEORY AND PRACTICE.[G17] 

  30. Tornow, W. W., Wiley, J.W., (1991). Service quality and management practices: a look at employee attitudes, customer satisfaction, and bottom-line consequences, Human Resource Planning 14, 105–115.

bottom of page