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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
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Published: 28 May 2024

Intellectual Property Commercialization in the Creative Industry: An Integrative Literature Review

Reswari Mawardwita, Reza Ashari Nasution

Bandung Institute of Technology, Indonesia

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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doi

10.31014/aior.1992.07.02.582

Pages: 151-164

Keywords: Creative Industry, Creativity, Intellectual Property, Commercialization, Literature Review

Abstract

This study aims to develop a comprehensive understanding of intellectual property (IP) commercialization in the creative industry, highlighting its essential role in the growth of the sector. 16 relevant articles were analyzed, resulting in the development of a four-phase model of IP commercialization: ideation, development, creation, and commercialization. These phases are combined with the concept of creativity-based innovation specific to the creative industry to form an integrative framework. Each phase emphasizes the interaction between divergent thinking and sequential processes in the commercialization journey while highlighting the central role of creativity at each stage. The findings of this study contribute to the academic discourse and provide practical guidance for practitioners, policymakers, and stakeholders in developing IP commercialization strategies in the creative industry.

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