Intellectual Property Commercialization in the Creative Industry: An Integrative Literature Review
top of page
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
crossref
doi
open access

Published: 28 May 2024

Intellectual Property Commercialization in the Creative Industry: An Integrative Literature Review

Reswari Mawardwita, Reza Ashari Nasution

Bandung Institute of Technology, Indonesia

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

Download Full-Text Pdf

doi

10.31014/aior.1992.07.02.582

Pages: 151-164

Keywords: Creative Industry, Creativity, Intellectual Property, Commercialization, Literature Review

Abstract

This study aims to develop a comprehensive understanding of intellectual property (IP) commercialization in the creative industry, highlighting its essential role in the growth of the sector. 16 relevant articles were analyzed, resulting in the development of a four-phase model of IP commercialization: ideation, development, creation, and commercialization. These phases are combined with the concept of creativity-based innovation specific to the creative industry to form an integrative framework. Each phase emphasizes the interaction between divergent thinking and sequential processes in the commercialization journey while highlighting the central role of creativity at each stage. The findings of this study contribute to the academic discourse and provide practical guidance for practitioners, policymakers, and stakeholders in developing IP commercialization strategies in the creative industry.

References

  1. Ahmed, P. K., & Sehepherd, C. D. (2012). Innovation Management: Context, Strategies, Systems And Processes. Pearson Higher Ed.

  2. Alexandri, M. B., Sam’, N. A., & Raharja, un J. (2020). Development strategy of Bandung creative city through the performance improvement of creative industries. International Journal of Business and Globalisation, 24(4), 560. https://doi.org/10.1504/IJBG.2020.106962

  3. AlGhamdi, M. S., & Durugbo, C. M. (2021). Strategies for managing intellectual property value: A systematic review. World Patent Information, 67, 1–13. https://doi.org/10.1016/j.wpi.2021.102080

  4. Bélanger, S., Veilleux, S., & Tremblay, M. (2016). A conceptual framework on the role of creativity in sustaining continuous innovation in new product development. International Journal of Product Development, 21(2/3), 190–211.

  5. Bellido, J., & Bowrey, K. (2018). Disney in Spain (1930–1935). Business History, 60(8), 1277–1307. https://doi.org/10.1080/00076791.2017.1299129

  6. Boğa, S., & Topcu, M. (2020). Creative Economy: A Literature Review on Relational Dimensions, Challanges, and Policy Implications. ECONOMICS, 8(2), 149–169. https://doi.org/10.2478/eoik-2020-0014

  7. Boudreau, K. J., Jeppesen, L. B., & Miric, M. (2022). Profiting from digital innovation: Patents, copyright and performance. Research Policy, 51(5), 104477. https://doi.org/10.1016/j.respol.2022.104477

  8. Buoye, A., De Keyser, A., Gong, Z., & Lao, N. (2020). Intellectual property extensions in entertainment services: Marvel and DC comics. Journal of Services Marketing, 34(2), 239–251. https://doi.org/10.1108/JSM-06-2019-0224

  9. Carvalho, L., & Cruz, S. C. S. (2017). Creative industries in Brazil: on the measurement of their size and relative importance. Creative Industries Journal, 10(3), 238–257. https://doi.org/10.1080/17510694.2017.1376173

  10. Chandra, G. R., & Liaqat, I. A. (2019). Commercialization of Intellectual Property; an Insight for Technocrats. 2019 International Conference on Automation, Computational and Technology Management (ICACTM), 373–378. https://doi.org/10.1109/ICACTM.2019.8776856

  11. Chiwuta, L. (2020). Using Intellectual Property Assets to Grow Institutional Revenue. ARIPO MAGAZINE, September.

  12. Damij, N., Hafner, A., & Modic, D. (2022). Activity-to-Skills Framework in the Intellectual Property Big Data Era. IEEE Transactions on Engineering Management, 1–15. https://doi.org/10.1109/TEM.2022.3175738

  13. Deckert, C. (2017). Tensions in Corporate Creativity. International Journal of Multidisciplinarity in Business and Science, 3(4), 25–30.

  14. Deshpande, N. A., & Nagendra, A. (2020). An ISM-based framework of variables affecting transactions in the online patent marketplace. International Journal of Technology Marketing, 14(1), 69. https://doi.org/10.1504/IJTMKT.2020.105121

  15. Duxbury, T. (2012). Creativity: Linking Theory and Practice for Entrepreneurs. Technology Innovation Management Review, 2(8), 10–15. https://doi.org/10.22215/timreview/594

  16. Efrata, T. C., Radianto, W. E. D., Marlina, M. A. E., & Dewi, S. K. (2020). INNOVATION PROCESSES IN NEW PRODUCT DEVELOPMENT: MODELS FOR CREATIVE INDUSTRY IN INDONESIA. JURNAL APLIKASI MANAJEMEN, 18(3), 486–492. https://doi.org/10.21776/ub.jam.2020.018.03.08

  17. Erickson, K. (2018). Can creative firms thrive without copyright? Value generation and capture from private-collective innovation. Business Horizons, 61(5), 699–709. https://doi.org/10.1016/j.bushor.2018.04.005

  18. Foord, J. (2009). Strategies for creative industries: an international review. Creative Industries Journal, 1(2), 91–113. https://doi.org/10.1386/cij.1.2.91_1

  19. Gerosa, A. (2022). The hidden roots of the creative economy: a critical history of the concept along the twentieth century. International Journal of Cultural Policy, 28(2), 131–144. https://doi.org/10.1080/10286632.2021.1933460

  20. Global Licensing Group. (2023). The World’s Largest Licensing Trade Show. https://www.licensingexpo.com/en/home.html

  21. González, J. A., & Molina, J. S. (2022). CREATIVE INDUSTRY ECOSYSTEM ON THE COLOMBIAN-VENEZUELAN BORDER. Journal of Language and Linguistic Studies, 18(3), 335–343.

  22. Granados, C., Bernardo, M., & Pareja, M. (2017). How do creative industries innovate? A model proposal. Creative Industries Journal, 10(3), 211–225. https://doi.org/10.1080/17510694.2017.1393192

  23. Grimaldi, M., Greco, M., & Cricelli, L. (2021). A framework of intellectual property protection strategies and open innovation. Journal of Business Research, 123, 156–164. https://doi.org/10.1016/j.jbusres.2020.09.043

  24. Hayter, C. S., & Link, A. N. (2022). From discovery to commercialization: accretive intellectual property strategies among small, knowledge-based firms. Small Business Economics, 58(3), 1367–1377. https://doi.org/10.1007/s11187-021-00446-z

  25. Holgersson, M., & Santen, S. (2018). The Business of Intellectual Property: A Literature Review of IP Management Research. Stockholm Intellectual Property Law Review, 1, 44–63.

  26. Howkins, J. (2013). The Creative Economy: How People Make Money from Ideas (2nd ed.). Penguin Books Limited.

  27. Jatmiko, B., Handayani, S. D., Udin, U., Suryandani, E., Kusumawati, R., Laras, T., & Raharti, R. (2022). Key-Factor Strategy of Creative Industry in Distribution Channel: A SWOT Analysis Method. International Journal of Sustainable Development and Planning, 17(6), 1895–1904. https://doi.org/10.18280/ijsdp.170624

  28. Koch, F., Hoellen, M., Konrad, E. D., & Kock, A. (2023). Innovation in the creative industries: Linking the founder’s creative and business orientation to innovation outcomes. Creativity and Innovation Management, 32(2), 281–297. https://doi.org/10.1111/caim.12554

  29. Kodynetz, А. O., & Maidanyk, L. R. (2019). Commercialization of Intellectual Property Rights as Foundation for Innovation. Science and Innovation, 15(4), 81–92. https://doi.org/10.15407/scine15.04.081

  30. Kruachottikul, P., Dumrongvute, P., Tea-makorn, P., Kittikowit, S., & Amrapala, A. (2023). New product development process and case studies for deep-tech academic research to commercialization. Journal of Innovation and Entrepreneurship, 12(1), 48. https://doi.org/10.1186/s13731-023-00311-1

  31. Kusmintarti, A., Ismanu, S., Rohadi, E., Anshori, M. A., & Putri, R. I. (2022). Management of Research Results and Intellectual Property Commercialization. Academic Journal of Interdisciplinary Studies, 11(3), 391. https://doi.org/10.36941/ajis-2022-0091

  32. Licensing Expo China. (2019). EXPLORE THE HUGE POTENTIAL OF CHINA’S LICENSING MARKET: 2020 FORECAST.

  33. Lin, S., Piercy, N., & Campbell, C. (2013). Beyond the make-or-buy dichotomy: outsourcing creativity in the fashion sector. Production Planning & Control, 24(4–5), 294–307. https://doi.org/10.1080/09537287.2011.648542

  34. Loots, E., & van Bennekom, S. (2022). Entrepreneurial firm growth in creative industries: fitting in … and standing out! Creative Industries Journal, 1–23. https://doi.org/10.1080/17510694.2022.2025710

  35. Mareta, J. (2022). Creative Economy Product Brand Registration for Economic Improvement in West Java. In Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022) (pp. 16–25). Atlantis Press SARL. https://doi.org/10.2991/978-2-494069-77-0_4

  36. Mashalah, H. Al, Hassini, E., Gunasekaran, A., & Bhatt (Mishra), D. (2022). The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework. Transportation Research Part E: Logistics and Transportation Review, 165, 102837. https://doi.org/10.1016/j.tre.2022.102837

  37. Maslak, M., & Pererva, P. (2023). Formation of economic and legal measures for the development of the market of intellectual property objects. Eastern-European Journal of Enterprise Technologies, 1(13 (121)), 113–124. https://doi.org/10.15587/1729-4061.2023.273850

  38. Matulionyte, R., Paton, E., McIntyre, P., & Gleadhill, D. (2017). The system of book creation: intellectual property and the self-publishing sector of the creative industries. Creative Industries Journal, 10(3), 191–210. https://doi.org/10.1080/17510694.2017.1393193

  39. Mayasari, Y., & Chandra, T. (2020). Social capital for knowledge management system of the creative industry. Journal of Enterprising Communities: People and Places in the Global Economy, 14(4), 481–494. https://doi.org/10.1108/JEC-01-2020-0008

  40. Mazilu, S., Incaltarau, C., & Kourtit, K. (2020). The Creative Economy Through the Lens of Urban Resilience. An Analysis of Romanian Cities. Transylvanian Review of Administrative Sciences, 59 E, 77–103. https://doi.org/10.24193/tras.59E.5

  41. McManus, J. P. (2012). Intellectual Property: From Creation to Commercialisation. OAK TREE PRESS.

  42. Mets, T., Kelli, A., Mets, A., & Tiimann, T. (2016). From patent counting towards the system of IP strategic indicators. Engineering Economics, 27(3). https://doi.org/10.5755/j01.ee.27.3.13799

  43. Oduro, S. (2019). Examining open innovation practices in low-tech SMEs: insights from an emerging market. Journal of Science and Technology Policy Management, 10(3), 509–532. https://doi.org/10.1108/JSTPM-03-2019-0036

  44. Park, H. W., & Kang, J. (2015). The internal attributes of technology as determinants of economic valuation of technology. International Journal of Technology Management, 69(2), 166. https://doi.org/10.1504/IJTM.2015.071555

  45. Pererva, P., & Maslak, M. (2022). Commercialization of intellectual property objects in industrial enterprises. Problems and Perspectives in Management, 20(3), 465–477. https://doi.org/10.21511/ppm.20(3).2022.37

  46. Permatasari, A., Dhewanto, W., & Dellyana, D. (2021). A PROPOSED MODEL OF VALUE CO-CREATION THROUGH MULTI-STAKEHOLDER COLLABORATION IN DOMESTIC PRODUCT DEVELOPMENT. Business: Theory and Practice, 22(2), 414–425. https://doi.org/10.3846/btp.2021.12578

  47. Pinho, M. L. C. de A., & Pinho, C. R. de A. (2019). Lottie dottie chicken goes international: How the Brazilian creative industry expands internationally via licensing. Rutgers Business Review, 4(1), 10–30.

  48. Rassanjani, S., Herizal, H., Mukhrijal, M., Alqarni, W., & Usman, B. (2021). Managing creativity and innovation in the 4th industrial revolution: Learning from giants. Journal of Innovation in Business and Economics, 5(01), 15–22. https://doi.org/10.22219/jibe.v5i01.15390

  49. Ravi, R., & Janodia, M. D. (2022). Assessment of awareness on IPR activities among Indian academics – a cross-sectional study. Journal of Science and Technology Policy Management. https://doi.org/10.1108/JSTPM-01-2022-0003

  50. Rotolo, D., Camerani, R., Grassano, N., & Martin, B. R. (2022). Why do firms publish? A systematic literature review and a conceptual framework. Research Policy, 51(10), 104606. https://doi.org/10.1016/j.respol.2022.104606

  51. Salder, J. (2021). The creative business: enterprise development in the arts-based creative industries. Creative Industries Journal, 14(1), 63–80. https://doi.org/10.1080/17510694.2020.1789414

  52. Sattar, S. M. R. U., Akeredolu, O., Bogren, M., Erlandsson, K., & Borneskog, C. (2023). Facilitators influencing midwives to leadership positions in policy, education and practice: A systematic integrative literature review. Sexual & Reproductive Healthcare, 38, 100917. https://doi.org/10.1016/j.srhc.2023.100917

  53. Shatkovskaya, T. V., Epifanova, T. V., Pozdnishov, A. N., & Fedorenko, N. V. (2018). Legal Standards of Free Utilization of Intellectual Property in the Sphere of Digital Economy. EUROPEAN RESEARCH STUDIES JOURNAL, XXI(Special Issue 1), 25–33. https://doi.org/10.35808/ersj/1155

  54. Spieth, P., Breitenmoser, P., & Röth, T. (2023). Business model innovation: Integrative review, framework, and agenda for future innovation management research. Journal of Product Innovation Management. https://doi.org/10.1111/jpim.12704

  55. Tang, M., & Werner, C. H. (2017). Handbook of the Management of Creativity and Innovation. WORLD SCIENTIFIC. https://doi.org/10.1142/10086

  56. Tsybulev, P. N. (2014). Commercialization of Intellectual Property by Universities and Research Institutes: the U.S. Experience and Possibilities for Its Use within Ukraine. Science and Innovation, 10(3), 45–54. https://doi.org/10.15407/scine10.03.045

  57. Turgel, I. D., Derbeneva, V. V., Baskakova, I. V., & Chukavina, K. V. (2022). Theoretical approaches to identifying creative industries. R-Economy, 8(4), 310–326. https://doi.org/10.15826/recon.2022.8.4.024

  58. Turnbull, D., Chugh, R., & Luck, J. (2023). Systematic-narrative hybrid literature review: A strategy for integrating a concise methodology into a manuscript. Social Sciences & Humanities Open, 7(1), 100381. https://doi.org/10.1016/j.ssaho.2022.100381

  59. Vimalnath, P., Tietze, F., Jain, A., Gurtoo, A., Eppinger, E., & Elsen, M. (2022). Intellectual property strategies for green innovations - An analysis of the European Inventor Awards. Journal of Cleaner Production, 377, 134325. https://doi.org/10.1016/j.jclepro.2022.134325

  60. Whittemore, R., & Knafl, K. (2005). The integrative review: updated methodology. Journal of Advanced Nursing, 52(5), 546–553. https://doi.org/10.1111/j.1365-2648.2005.03621.x

  61. WIPO. (2023a). Inside WIPO. https://www.wipo.int/about-wipo/en/

  62. WIPO. (2023b). What is Intellectual Property? https://www.wipo.int/about-ip/en/

bottom of page