Economics and Business
Quarterly Reviews
ISSN 2775-9237 (Online)
Published: 19 October 2023
Analyzing the Influence of Internal and External Environments on Trust-Building Processes in Tolombong Garut Center, Indonesia
Dini Turipanam Alamanda, Ervina Idhariani, Asep Saepuloh, Muhammad Farhan Gymnastiar
Garut University
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10.31014/aior.1992.06.04.535
Pages: 1-15
Keywords: Internal Environment, External Environment, Trust-Building Process, Strategic Management
Abstract
The Tolombong Center in Garut Regency, which is in Balubur Limbangan District, is one of the superior unique products of Garut Regency. However, in its development, the Center was constrained to be able to increase its production capacity due to both internal and external factors. The trust-building process is considered necessary for business actors who are members of the Center to be able to survive and be sustainable. This study aims to analyze the influence of the internal environment and the external environment on trust-building. The sampling method used is saturated sampling technique which consists of 40 tolombong entrepreneurs. The study results show that the internal and external environments significantly influence trust-building, meaning that the internal and external environments contribute to increasing trust-building. The implications of this research can be used as material for formulating Sentra strategies in Garut Regency in general and material for consideration for the formation of MSME clusters.
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